The bar is in disrepair, and garbage is sitting in plain view of the customers. Nate greets the two and welcomes them, and Abbie orders the Oasis Water, which Nate says he does not even know what is in it. All of the chairs are made from custom upholstered leather, but Joe says that those types of chairs are the chairs you sit on and stand up pregnant. The chairs are broken and Jack wobbles back and forth inside the bar. The spy enters the 4,000 square foot space with a circular bar, a single service station, and a separate hookah bar located near the rear of the building. Abbie actually works at a mixology bar in the Old Market district. Jon sends in his two spies, Jack and Abbie, who are part of the target market segment into the bar. The atmosphere of the hookah bar is that of a frat house.
In the back of the office, all of the staff are eating a pizza, and the only one working is Brandon. Server Nate, who Joe says he wants to call “MC Hammered,” is eating a piece of pizza.
Manager Corrie is asked how a hookah works, and she complains that she does not know how that specific hookah works. Senior bartender Brandon is asked if he wants to take a shot, but he says that he does not drink while working. Jesse also has a child at home and he is about to lose everything, and he is sitting in the back office looking at videos.
Jesse is in the back office smoking hookah, which John says is Jesse’s potential profits. Outside in the car, Jon and his experts observe from the car. John is there for the chance to prove that 30%. 30% of the time, they are there, and there is an opportunity. Unfortunately, if there is no competition in the market segment, 70% of the time it means that there is no opportunity, Jon explains. Oasis Hookah Bar is the only opportunity to smoke hookah in the city.
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Two blocks away is the Old Market district which is full of interesting attractions, such as mixology bars, and they are capturing all the evening traffic. Hookah is all about a few regions of the world, so you should see the theming of the bar. Jon explains that the bar marketing to the street concept is known as “trade dress,” which is creating an appearance that matches what is happening on the inside of the bar. Joe Brooke, the 2011 people’s Choice for Best LA Bartender agrees with Jon, and John Naddour, renowned Hookah expert, mentions that the sign blends into the front of the sign. The first thing they all agree upon is that the facade in the front of the bar is unremarkable and bland – it is frustrating how boring it is. Out front of Oasis, Jon Taffer pulls up with two experts in the car. Despite being located within a mile of the trendy Old Market district, Oasis fails to draw in any of the Omaha nightlife. Home to a young and bar hopping crowd, 60% of all people under the age of 30 are single. Leaning on Nebraska’s eastern border lies the city of Omaha, with a population of only 421,570, it is the nation’s 42nd largest city. Now $100,000 in debt, Jesse has called for help from Jon Taffer. Instead of tackling the bar’s problems, Jesse retreated to his office, and under Corrie’s management, the bar turned into a drought. The place has started to run crazy according to senior bartender Brandon. Her quick leap from patron to manager lead to a decline in service, cleanliness, and accountability. Jesse hired Oasis-regular Corrie, who knows a lot about Hookah and is the only employee who had been there since the start. In their heyday, Oasis was making around $30,000 a month. Nobody had seen anything like it in the state of Nebraska. Upon opening, Oasis Hookah Bar was the first and only hookah bar in Omaha, and people swarmed to check it out. One of his frat brothers introduced hookah to Jesse, and he thought it would be easy to do.
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